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Our Mission

Our mission is to help individuals lead intentional, balanced, and joyful lives by offering empathetic coaching and services that promote self-discovery, resilience, and positive life changes.

Our Founder

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With over three decades of experience as a management consultant and in various leadership positions, Ted Bozarth has dedicated his career to the growth and development of both companies and individuals. In his roles, Ted had the privilege of influencing over 300 professionals within his leadership and development scope at several Fortune 500 companies. His commitment to individual growth is also evident in his development and implementation of two mentoring programs, one of which included a partnership with a Big Ten university. These programs were designed to help develop students both personally and professionally. The theme across Ted's career experiences lies in collaborating with others to develop goals and strategies, then bringing them to life at both the individual and organizational levels.

As Ted transitioned into retirement, he faced a pivotal question: "How can I find purpose, ignite my passion, and give back in my retirement years?" This very question led to the creation of what he now calls the SetFire approach for Life Vision & Strategy. This approach took its final shape as he helped a friend navigate through challenges that became fundamental to the SetFire philosophy. Furthermore, this approach is enriched by insights Ted gained from navigating and growing through four significant, multi-year personal challenges. These experiences propelled him into a deep soul-searching journey of self-discovery, growth, and learning.


The philosophy of SetFire echoes the advice Ted once gave to his daughter, who, at thirteen, was grappling with life's diverging paths. His advice to her was to envision her future self in five or ten years, and to establish clear goals and standards to guide her towards that vision. After all, our lives are largely shaped by our decisions, actions, and how we treat ourselves and others.

For Ted, embarking on this new venture isn't about financial gain. In fact, it is his goal to gain nothing financially from it. SetFire represents the culmination of his lifelong journey of learning and his strong desire to help others maximize their life's potential. Ted looks forward to assisting individuals in igniting a life marked by purpose, intention, and harmony.

To receive a PDF Overview of the SetFire organization and our services, please fill out a contact form.

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